Why Your Brand Doesn’t Really Matter

Ivy Sprague Marketing 11153 Comments

That’s probably a strange headline to read from a marketing agency blog, right? But it’s true. You can spend thousands of hours and millions of dollars on your brand, but in the end it may not matter. Here’s why — if your customers’ experiences with your brand don’t line up with what that brand has promised, all that investment has …

What Makes Marketing Really Work?

Ivy Sprague Content Marketing, Marketing 17861 Comments

The word “marketing” is pretty loaded these days, and the word can mean as many different things to readers and business leaders as there are types of business leaders. But when you boil marketing down to its core concepts, it’s really pretty simple. Here are our key three concepts that make your marketing efforts really work. Clearly defining your goals for …