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Home Blog brand management

Tag Archive

Below you'll find a list of all posts that have been tagged as “brand management”

Why Your Brand Doesn’t Really Matter

IvyS December 7, 2016 Marketing

That’s probably a strange headline to read from a marketing agency blog, right? But it’s true. You can spend thousands of hours and millions of dollars on your brand, but in the end it may not matter. Here’s why — if your customers’ experiences with your brand don’t line up with what that brand has promised, all that investment has …

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